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Visit Tallinn Convention Bureau looks back at 2021 and sets its main goals for 2022

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18.01.2022

The past year was busy for Visit Tallinn in the business tourism field. Visit Tallinn’s business tourism manager Meeli Jaaksoo and business tourism project manager Made Pandis-Raie look back on the year 2021.


We are especially proud of Tallinn’s title as the MTLG Index 2021 best L-category conference destination.

Last year we, and the entire Tallinn’s Tourism Office, took a big leap forward into becoming a more sustainable tourism destination. We joined the GDS Index program (results were published in November) and Tallinn was announced as European Green Capital of 2023.

In tailwind of such great initiatives we have published a sustainable roadmap for event organizers. And in 2022 we aim to co-create city-wide sustainable event guidelines which will give suggestions and pointers on how to hold sustainable events in Tallinn. We also added some practical resources for event planning in Tallinn.

In 2021 we begun collaborating with Kongres Magazine and as a result 78 articles/news pieces/interviews were published during the year. In addition, 18 unique venues have been added to Kongres Magazine database to inspire event organizers.

Over the year we gave two interviews to Kongres Magazine on different subjects:


We will surely continue our successful collaboration with Kongres Magazine in 2022 and encourage everyone to share their good news so we can amplify them and give them a wider audience.

The greatest challenge of 2021 was attending face-to-face international marketing events. But at the end of 2021 we managed to end the 2-year-long pause and attended the IBTM World in Barcelona with our wonderful “Team Estonia”. Additionally, we attended three virtual workshops in 2021.

The main goal of 2022 is to attend as many F2F marketing events as possible. We find it our mission, because we sense that many of our partners have no reserves left to afford attending such events. Therefore, as a destination, we can support them and do our best to promote Tallinn and its many venues and organizers on the international arena.


For more information about business tourism in Tallinn, contact Visit Tallinn’s business tourism experts Meeli Jaaksoo (Meeli.Jaaksoo@tallinnlv.ee) and Made Pandis-Raie (Made.Pandis-Raie@tallinnlv.ee).